10 minutes of “do the work” came about after spending 10 days in
the field hunting with six of my childhood friends. We realize
that as we get older, life is not getting easier. Physically things are
just a little bit harder than they were when we were kids playing
sports together. So what we’ve done is we’re coming together as a
group of guys that are doing 10 minutes of exercise every day to
support each other.